About the BIA

Whether you're a resident, business owner or just visiting, welcome!
We are a small, passionate team working hard to support and promote our thriving and vibrant Downtown — the heart of Campbell River!

FAQs

The Downtown Campbell River BIA covers an area from the Maritime Heritage Centre all the way to Tyee Plaza.
See our Boundary Map HERE.
For a full list of members, check out our Business Directory HERE.
The Downtown Campbell River Business Improvement Association is governed by a board composed of private-sector directors (volunteers), and one appointed non-voting member, who acts as our liaison. As a business-led not-for-profit, it’s the Board of Directors who provide strategic direction and leadership to the BIA.
Jan Wade – Executive Director
Heather Gordon Murphy – Board Director
Aletta Clark – Board Director
Carol Chapman – Board Director
Kaitlyn Pfiefer – Board Director
Christina Henderson – Treasurer

Business Improvement Areas (BIAs) are the hub for all things business, cultural, civic and community. BIAs typically develop and undertake programs to improve and beautify the Improvement Area, to promote the districts and the businesses within it, to bring customers to the area, to stimulate the economy, and to support the community.
These programs can include physical improvements to the area, events and activities, promotional activities, decor and enhancements, advisory and advocacy, and member communications. These programs typically aim to keep the BIA area foremost in the public’s mind as an attractive, pleasant place to shop, to be entertained, to work, and to live.
For many BIAs, the social wellbeing of the community is very important. Many BIAs have programs that deal specifically with homelessness, graffiti, crime prevention, safety, transportation, accessibility, density, green spaces, and other issues. In addition, BIAs have expanded their roles to include business recruitment to their list of goals.
The Downtown Campbell River Business Improvement Association was established in 2004 to foster a vibrant business community through leadership and advocacy.
Since then, we have orchestrated a range of events and promotions, including the annual Starlight Shopping with the Big Truck Parade, Easter Egg Hunt, Downtown Pumpkin Walk, Trick or Treat, and the River City Arts Fest. Our initiatives extend to beautification efforts, encompassing improved lighting, flower barrel maintenance, downtown cleanliness, decorative pilings, and vibrant banners. We've refurbished benches, enhanced storefronts, and adorned public spaces with captivating murals and artwork.
Additionally, we collaborate closely with the City to address various concerns, from safety and crime prevention to parking and facilities maintenance, ensuring Downtown Campbell River remains a thriving and welcoming destination.

GET IN TOUCH.

The BIA is always looking for individuals who are willing to help make a difference in their Downtown. Volunteer as a Board member, volunteer for a special project, or help out at events. All member businesses are welcome to attend meetings. Feedback and new ideas are always welcome!